Checking In: New Hair Brands at Target, and the Eternal

Browse By

HOMEGIRL. There are so many new hair care lines at Tar-ghey! I’m talking about stuff beyond the usual suspects, a la Pantene, Garnier, L’Oréal. I was there yesterday perusing shampoos, and I almost short circuited in the “clean hair” aisle.

There are so many new up-and-coming ทางเข้า ufabet brands!

I swear, I stood there for 20 minutes trying to decide whether to stick to the Odele Shampoo, Conditioner and Leave-In I’ve been using and loving for months, or whether I should try something new… That’s the eternal conundrum for beauty lovers, isn’t it? Do you stay with what works for you, or do you succumb to temptation to try something new??

This time, I ended up staying with my Odele staples, but I’m grabbing the Function of Beauty Wavy Hair Shampoo and Conditioner next time I’m there.

First of all, look how cute the packaging is! I’m such a sucker for pretty pastels.

Now, look closely at the bottles… See the different lines and how some are curlier than others? The lines correspond with the hair type each bottle is made for. Super cute and totally GENIUS.

Apparently, the way this brand works is that you identify the shampoo and conditioner ($9.99 each) for your hair type first — straight, wavy, curly or coily — and then decide on an add-on called a “booster” ($2.99) to mix into your shampoo and conditioner. Each booster has a specific job, like to add volume or heat protection, and you can add as many or as few boosters as you want to create a custom hair brew.

I don’t think I’ve seen anything like this before. Seems very innovative!